A Social Media Step Forward
This Tuesday, the National Women’s Hockey League announced on its website that a new partnership is being formed in which Twitter will be airing a “Game of the Week.” Not only will specific regular season games be broadcasted on twitter but so will select specialty games. Specialty games include the NWHL All-Star Game and 2 of the Games from the NWHL/Team Russia series. In total, the NWHL will have 19 games streamed on Twitter in the upcoming 2017-18 season. The stream will be one-hundred percent free for any viewer wanting to tune in. This is great for the league due to the high accessibility and will likely increase the visibility of the league. If you’re a hockey fan, I don’t see why you wouldn’t tune in to a free product.
Past Twitter Endeavors
Twitter isn’t new to broadcasting live sports. They’ve been doing it for a while now and leading the charge for legal online sports streaming. Pac-12, a college sports division, also has a deal with twitter. For the Pac-12, Twitter broadcasted 150+ sports events for the Pac-12 in the 2016-17 academic year. They even broadcasted hockey. As Twitter’s Chief Financial Officer, Anthony Noto, said about the Pac-12 deal, “Our partnership with the Pac-12 Networks will give sports fans a great way to view live sporting events along with the live Twitter conversation they are already accustomed to.” This same interactivity and accessibility will also apply to the NWHL and create a great experience for any viewer, new or old.
So what do you think about the new deal, how beneficial do you think it will be for the NWHL?